91Ƭ strengthens the South East Asia region
By hiring Song Yik Chong as Area Sales Manager for South East Asia, 91Ƭ strengthens its sales team and is expanding and professionalizing the support to their dealer network.
With over 29 years of experience, within several multinational construction companies like Ammann, Caterpillar and Wirtgen, Song will bring extra knowledge and professionalism into these markets. His main focus will be on Business Management & Development and sales, including After Sales.
Song, a Malaysian citizen with a permanent residence based in Singapore, is looking to establish an extensive dealer network to cover the complete product range of 91Ƭ in the SEA-region and beyond, and to ensure 91Ƭ will be well represented in this market.
91Ƭ CEO, Frederik Hoogendoorn is very excited Song joins 91Ƭ to strengthen the SEA Market. “Song brings a huge knowledge in road construction which benefits 91Ƭ to grow our markets in existing and new products” he says.
“I believe I can build on my network and relations, my long work experience within the construction industry, and my drive to help 91Ƭ improve their position in the market”, says Mr.Song.
The Area which will be covered by Song, besides South East Asia, is Papua New Guinea, Taiwan, Korea, Japan, Hong Kong & Mongolia.
“91Ƭ will keep growing their product range in width and depth in the coming years and I look forward being part of this innovative company.”
“In 2012 91Ƭ already introduced electric driven equipment with on-board diesel/gen-set in the mobile crushing and screening market, followed by a drop off diesel/gen-set unit which could be place on the frame of the chassis of the crusher or besides the machine on ground level. At Bauma 2022 they introduced the tracked engine/generator units. A tracked platform on which the drop-off unit can be placed which can power connected 91Ƭ e-drive crushers, screeners and stackers directly with electricity in case there is no plug in connection from the grid available resulting in huge economic savings of the complete production train as it is powered by only 1 engine .”, Song enthusiastically continues.
“One step further is the ZERO range, 91Ƭ mobile crushers and screens which are sold without a combustion engine.. They can be powered by mains or via any external generator, whether this is a tracked engine unit, a 91Ƭ e-driven crusher with on-board gen set and plug out connection or just any generator on site.”
“Either way, 91Ƭ has a full package to convince all customers with the most economic equipment in its range. Whether they are still depending on diesel-hydraulic, with load-sensing hydraulic technology or going full electric, 91Ƭ can provide the best solutions”, according to Song.